Knitting Media with Oracle

3 October 2019 18:00The H Club

Knitting Media with Oracle

Oracle Marketing Cloud is proud to power the data-driven activation of ‘owned media’ such as websites, mailshots, and social media feeds, and is now looking forward to propelling your data and insight into the real world of TV, Radio, Press and Poster Advertising with the same accountability, immediacy and creative possibilities.

The ‘Knitting Media’ event is designed to show how modern marketers can activate trusted, brand-safe traditional media that delivers the right content, to the right place, at the right time in a non-intrusive way at cost-effective scale and volume.

Discover the techniques for knitting together 'Below The Line' customer engagement systems to 'Above The Line' traditional broadcast media channels that automate and deliver on the promise of the cross-channel marketing funnel from top to bottom

The H Club

The H Club, 24 Endell Street, London, WC2H 9HQ

All you need to know

h Club London is a private members' club in the heart of Covent Garden for the creative industries. The seven storey building houses a TV studio, an art Gallery, restaurant and lounges, as well as a 36 seater screening room, live performance space and 15 boutique bedrooms.

Join us for an evening of inspiration, cocktails, and insights. We will kick off at 6pm with canapés and welcome drinks, and will serve a selection of food platters later in the evening after the presentations. We will have the room until 11pm so there will be plenty of time for networking and socialising

Agenda/Speakers

Oracle Team

18:00 - Welcome

18:15 - Introduction to the Traditional Media Channels

18:30 - The Modern ‘Traditional’ Media Owner

19:00 - Data Driven TV, Radio, Press and Billboard Advertising

19:30 - Unlocking the potential of Customer Data

20:00 - Closing Remarks

Organized by

Knitting Media @KnittingMedia tim.harvey@knitting.media

Knitting Media is an international company set up to thread traditional advertising to digital marketing platforms. We knit together data driven planning, buying & attribution technology to deliver cross-channel advertising solutions for brands and advertising agencies.

Oracle CX @OracleCX john.wade@oracle.com

Connected Data, Connected Intelligence, Connected Experiences

Today’s customers demand new experiences driven by personalized channels and choices. Each customer journey is unique, but you need to ensure each experience is seamless and personalized. Leverage best-of-breed CX solutions by channel or bring them together into a connected engagement through data, behavioral intelligence, and experiences across all lines of business.

Knitting Media with Oracle

The ‘Knitting Media’ event is designed to show how modern marketers can activate trusted, brand-safe traditional media that delivers the right content, to the right place, at the right time in a non-intrusive way at cost effective scale and volume.

3 October 2019 18:00The H Club